‘USER CREATED CONTENT’ STRATEGY
In 2020, Amaze Communication facilitated a year-long collaboration between Matas and the two leading Lifestyle influencers Emily Salomon and Cathrine Widunok Wichmand.
The overall purpose for this ambassador collab was to strenghten the brand positioning and create awareness about the new generation of Matas Striber. The right match between brand and influencers, quality content and engagement was of great importance to Matas.
It was a two-pronged strategy; we used both the profiles’ social media platforms to recommend products, including their blogs for sharing more in-depth posts. In addition, the influencers participated in MATAS LIVE broadcasts on matas.dk and in ‘challenge videos’, which were shared on both Emily and Cathrine’s profiles as well as on Matas’ own media.