A SUCCESFUL YOUTUBE CAMPAIGN
TARGETING A YOUNGER AUDIENCE
In 2019, Amaze Communication facilitated a strong Youtube-based campaign for Plaisir and their Young Skin product range, involving four leading Youtubers: Josefine Simone, Louise Bjerre, Katrine Regnbue and Julie Hermann. This was the first Youtube campaign for Matas.
The main purpose for the campaign was to build awareness and strenghten the image of the Plaisir Young Skin range by activating influencers within the target group (late teens to early 20’s) and use the platforms, where they are most actively present: Instagram + Youtube.
We know that Youtube videos have to be entertaining, so we planned different approaches to creating content with the Plaisir Young Skin products. The strength lies in knowing the younger audience, understanding their interests and trusting the creators. Thus we ended up with four very different types of creative videos.
An added bonus of Youtube videos is that, when done right, they can have a much longer lifespan than blog posts or Instagram content. The best performing video was by Josefine Simone and when the campaign ended, the number of total views was 136.907 – more than a year later, that number is 317.544.