SUCCESSFUL BRAND BUILDING:
Influencer event resulted in great awareness and SoMe hype
We started working with Green People’s Danish distributor in spring 2013 to create awareness about the brand in Denmark and work with the brand’s image as a high performance organic beauty brand – with the purpose of increasing sales.
In January 2017 Green People took over the distribution of the brand themselves and chose to invest more in PR and social media. It is the year of their 20th anniversary and together with our client we have made a strategic plan on how to get more connected to Danish influencers and how to tell the amazing story behind this brand.