Press Success:
From zero to hero
Weleda has been a customer of Amaze Communication since the bureau was started in January 2015. But the collaboration between the organic beauty brand and the founder of Amaze Communication, Maiken Lonka, began back in 2013 when Maiken was working as a consultant in a different bureau. Then, Weleda was largely unrepresented in the press and unknown among influencers. Sales were also quite modest in the Danish market, and part of the brand’s plan to change this involved a PR partnership to increase their presence in the media and attract consumers to the natural skin care products.