Brand PR

Great brand PR creates awareness and is part of building a brand’s image and it will ultimately increase sales.
AMAZE Communication is highly experienced in providing PR for Beauty and Health brands.

Brand PR consists of a series of actions, which in addition to the necessary skills within communication, also requires strong press relations, excellent timing as well as project management.

Strategy

PR strategy is typically related to an overall marketing plan. We look at long-term strategy whilst always maintaining focus on the short-term; what should be prioritized right now to achieve success?

Press & blog relations

A great deal of effort is required to build and maintain press relations. We have a wide network of editors, journalists and bloggers and we have built up these valuable relations over time.

Showroom

Our showroom and mediabank exhibit all the Beauty and Health brands we work with. These tools serves as storefronts and gives us the possibility to highlight, inspire and push the brands in our portfolio – every day.

Press kits

We compose press material, from catching 1-pagers to extensive press kits, which influences stakeholders by creating new perspectives that inspire, change perception, tell your story and ultimately amplify your image. We provide lay-out and press releases in special formats in cooperation with our subcontractors.

Press Office

We work with press and bloggers every day to ensure our clients’ brands are top-of-mind. We distribute new products and press releases to selected media as well as upon request. We aim to inspire through mailings or personal contact and we propose ideas for editorial content such as interviews, exclusive imagery and guides.

Celebrity seeding and ambassadors

We have a valuable network of celebrities and other influencers. We will find the right ambassador for your brand and create a set up that ensures successful collaboration.

Press events

We conceptualize, plan and execute Beauty and Health PR events for press and bloggers. Press trips are also a service we provide and participate in.

Media monitoring

Our clients receive press clippings on a weekly basis as well as a monthly overview of PR results.